not appear  to be in  a
worse (or  better) position than one  employing magic wands, crystal  balls,
wishing wells, and  cloaks of invisibility.  Their means of assessment would
seem,  at  any  rate, to be strictly comparable. All that is required is  to
translate  the technique of  the fairy story  into a  form applicable to the
modern world. In this, as we shall  see,  there is  no essential difficulty.
The first step in the process is to decide on the qualities a Prime Minister
ought to  have. These need not be  the  same in all circumstances,  but they
need to be listed and  agreed upon. Let us suppose that the qualities deemed
essential are (i)  Energy, (2) Courage,  (3) Patriotism, (4) Experience, (5)
Popularity, and (6)  Eloquence.  Now, it will be observed that all these are
general-qualities which all possible applicants would believe  themselves to
possess. The field could readily, of  course, be narrowed by stipulating (4)
Experience of lion-taming, or (6) Eloquence in Mandarin. But that is not the
way  in which we want to narrow  the field.  We do not want to  stipulate  a
quality in a 56 special form; rather, each quality in an exceptional degree.
In  other  words,  the  successful  candidate must be  the  most  energetic,
courageous,  patriotic,  experienced,  popular,  and  eloquent  man  in  the
country. Only one man can answer to  that  description and  his is  the only
application we want. The terms of the appointment must thus be phrased so as
to exclude everyone else. We should therefore word the advertisement in some
such way as follows:
Wanted--  Prime Minister of Ruritania. Hours of work: 4 A.M. to  11.59  P.M.
Candidates  must  be  prepared  to  fight  three  rounds  with  the  current
heavyweight champion (regulation gloves to be worn). Candidates will die for
their  country,  by painless means, on reaching the age  of retirement (65).
They will have to pass an examination in parliamentary procedure and will be
liquidated  should they  fail  to  obtain  95%  marks.  They  will  also  be
liquidated  if they fail  to  gain 75% votes in a popularity poll held under
the Gallup  Rules. They will finally be invited to try  their eloquence on a
Baptist Congress, the object being to induce those present to rock and roll.
Those who fail will be liquidated. All candidates should  present themselves
at  the  Sporting  Club (side  entrance) at  11.15  A.M. on the  morning  of
September 19.  Gloves  will be  provided,  but they  should  bring their own
rubber-soled shoes, singlet, and shorts.
     Observe  that  this advertisement  saves all  trouble about application
forms, testimonials,  photographs,  references,  and  short  lists.  If  the
advertisement has been  correctly worded, there will be only one  applicant,
and he can take  office  immediately-- well, almost immediately. But what if
there  is  no  applicant?  That  is proof  that the  advertisement  57 needs
rewording. We  have evidently asked for  something more than exists. So  the
same advertisement (which is,  after all, quite economical in space) can  be
inserted again with some slight adjustment. The pass mark in the examination
can be reduced to  85 per cent with 65 per cent of the votes required in the
popularity poll, and only two rounds against the heavyweight. Conditions can
be successively relaxed, indeed, until an applicant appears.
     Suppose, however, that two or even three candidates present themselves.
We shall know that  we  have been  insufficiently scientific. It may be that
the pass mark  in the examination has been too abruptly lowered-- it  should
have  been 87 per cent, perhaps, with  66 per cent  in  the popularity poll.
Whatever  the  cause,  the  damage has  been  done.  Two, or possibly three,
candidates are  in  the  waiting room. We have  a choice to make and  cannot
waste all the morning  on  it.  One policy would  be to start the ordeal and
eliminate  the   candidates  who  emerge  with  least   credit.   There  is,
nevertheless,  a quicker way. Let us  assume  that all three candidates have
all the qualities already defined as essential. The only thing we need do is
add one further quality and apply the simplest  test  of all. To do this, we
ask  the nearest young lady (receptionist or  stenographer,  as the case may
be),  "Which would  you  prefer?"  She will  promptly point  out one of  the
candidates  and  so  finish  the  matter.  It  has been objected  that  this
procedure  is  the same thing as tossing a coin or otherwise  letting chance
decide.  There  is,  in  fact,  no  element of  chance.  It  is  merely  the
last-minute insistence  on one  other quality,  one not  so  far taken  into
account: the quality of sex appeal. 58
        6. PLANS AND PLANTS, OR THE ADMINISTRATION BLOCK
     EVERY STUDENT of human institutions is familiar with the  standard test
by which the importance of  the  individual may  be assessed. The number  of
doors to be passed, the number of his personal assistants, the number of his
telephone  receivers-- these three figures,  taken  with  the  depth  of his
carpet  in centimeters, have given us a simple  formula that is reliable for
most  parts of the world.  It  is less  widely  known that  the same sort of
measurement is applicable, but in reverse, to the institution itself.
     Take, for example, a publishing  organization. Publishers have a strong
tendency, as we know, to live in a state of chaotic squalor. The visitor who
applies at the obvious entrance is led outside and around the block, down an
alley  and up three flights of stairs. A research establishment is similarly
housed, as a rule, on the ground floor  of what  was once a private house, a
crazy  wooden corridor leading thence to a corrugated iron hut  in  what was
once  the garden. Are we not all familiar,  moreover, with the layout  of an
international airport? As  we emerge  from the aircraft, we see (over to our
right or left)  a  lofty structure  wrapped in  scaffolding.  Then  the  air
hostess leads us into 59 a  hut with an asbestos roof. Nor do we suppose for
a moment that it will ever be otherwise. By the time  the permanent building
is complete the airfield will have been moved to another site.
     The institutions already mentioned-- lively and  productive as they may
be--  flourish in such  shabby and makeshift surroundings that we might turn
with relief  to an institution clothed from the outset with  convenience and
dignity.  The outer  door,  in  bronze  and glass, is  placed centrally in a
symmetrical  facade. Polished shoes glide quietly over shining rubber to the
glittering and  silent  elevator. The overpoweringly  cultured  receptionist
will  murmer with carmine lips into an ice-blue  receiver. She will wave you
into a chromium armchair, consoling you with a dazzling smile for any slight
but  inevitable delay. Looking  up  from a glossy magazine, you will observe
how the wide corridors radiate  toward departments A,  B, and C. From behind
closed doors will  come the subdued noise of an ordered  activity.  A minute
later and you  are ankle deep  in the  director's  carpet, plodding sturdily
toward his distant, tidy desk.  Hypnotized by the chief's  unwavering stare,
cowed by the Matisse  hung upon his wall, you  will feel that you have found
real efficiency at last.
     In point of  fact you will have discovered nothing of  the kind.  It is
now  known  that  a  perfection  of  planned  layout  is  achieved  only  by
institutions  on  the   point  of  collapse.  This   apparently  paradoxical
conclusion is based upon a wealth of archaeological and historical research,
with the  more esoteric details of  which we need not concern  ourselves. In
general  principle, however, the method pursued has been to  select and date
the buildings  which  appear  60 to have been perfectly  designed for  their
purpose. A study and comparison of these has tended to prove that perfection
of planning is a symptom of decay. During a  period of exciting discovery or
progress there is  no time  to  plan the perfect headquarters.  The time for
that comes  later, when all the important work has been done. Perfection, we
know, is finality; and finality is death.
     Thus, to the casual  tourist, awestruck in front of  St. Peter's, Rome,
the  Basilica and the Vatican must  seem  the  ideal setting  for the  Papal
Monarchy  at the very height of  its prestige and  power. Here, he reflects,
must Innocent III have thundered  his anathema. Here  must Gregory VII  have
laid down the law. But a glance at  the guidebook will convince the traveler
that  the  really  powerful Popes reigned  long  before the present dome was
raised, and  reigned  not  infrequently somewhere else.  More than that, the
later Popes lost half their  authority while the work was still in progress.
Julius II, whose decision it was to build, and Leo X, who approved Raphael's
design,  were dead  long before the  buildings assumed  their present shape.
Bramante's  palace was  still  building  until  1565, the  great  church not
consecrated  until 1626, nor the piazza colonnades  finished until 1667. The
great days  of  the Papacy were  over before the  perfect  setting was  even
planned. They were almost forgotten by the date of its completion.
     That this sequence of events  is  in no way  exceptional can be  proved
with ease. Just such a sequence can be found in the history of the League of
Nations. Great hopes centered on the League from its inception in 1920 until
about 1930. By 1933, at the latest, the experiment  was seen to have failed.
Its physical embodiment, however, the Palace 61 62  of  the Nations, was not
opened until 1937. It was  a structure no doubt justly admired. Deep thought
had gone into  the design  of  secretariat and  council chambers,  committee
rooms  and  cafeteria.  Everything was there  which ingenuity could devise--
except, indeed, the League  itself. By the year when its Palace was formally
opened the League had practically ceased to exist.
     It might be  urged  that the Palace  of Versailles  is an  instance  of
something  quite  opposite;  the  architectural  embodiment of  Louis  XIV's
monarchy at its height. But here again  the facts  refuse to fit the theory.
For granted that  Versailles may typify the triumphant spirit of the age, it
was  mostly completed  very late in the  reign, and some of it indeed during
the reign  that  followed.  The building  of  Versailles  mainly  took place
between 1669 and 1685. The king did not move there until 1682, and even then
the work  was  still in progress. The famous royal bedroom was not  occupied
until 1701, nor the chapel finished until nine years later.  Considered as a
seat of government,  as  apart from a  royal residence, Versailles dates  in
part from  as late as 1756. As  against that, Louis XIV's real triumphs were
mostly before 1679, the apex  of his career reached  in  1682 itself and his
power declining  from  about  1685.  According  to one historian,  Louis, in
coming to Versailles "was  already sealing the doom of  his line  and race."
Another says of Versailles  that "The whole thing... was completed just when
the  decline of  Louis's power had  begun." A third  tacitly  supports  this
theory by describing the  period  1685-1713 as  "The Years  of  Decline." In
other  words, the visitor who thinks Versailles the place from which Turenne
rode forth to victory is essentially mistaken. It 63 would  be  historically
more correct to  picture  the embarrassment, in that setting,  of those  who
came  with the news  of  defeat at Blenheim. In  a  palace resplendent  with
emblems of victory they can hardly have known which way to look.
     Mention of Blenheim must naturally call to mind the palace of that name
built for the victorious Duke of Marlborough. Here again we have  a building
ideally planned, this time  as  the place of retirement for a national hero.
Its heroic proportions are more dramatic  perhaps than  convenient,  but the
general  effect is just what the architects intended.  No  scene could  more
fittingly enshrine a legend. No setting could have been more appropriate for
the meeting of  old comrades  on the anniversary of  a battle. Our pleasure,
however, in picturing the scene is spoiled by our realization that it cannot
have taken place. The Duke never lived there and never even saw it finished.
His actual  residence was at Holywell, near  St. Alban's, and (when in town)
at  Marlborough House. He died at  Windsor Lodge and his  old comrades, when
they held a reunion, are  known to have dined  in a tent. Blenheim took long
in building,  not  because  of the  elaboration  of  the design--  which was
admittedly quite elaborate enough-- but because the Duke was in disgrace and
even, for two  years,  in exile during the period which might otherwise have
witnessed its completion.
     What of  the monarchy which  the Duke of  Marlborough served?  Just  as
tourists now wander, guidebook in hand, through the Orangerie or the Galerie
des  Glaces,  so  the future  archaeologist may  peer around  what  once was
London.  And he may well incline to see in the ruins of Buckingham  Palace a
true expression of British monarchy. He  64 will trace the great avenue from
Admiralty Arch to the palace gate. He will reconstruct the forecourt and the
central balcony, thinking all the time how  suitable it must have been for a
powerful ruler whose sway extended to the remote parts of the  world. Even a
present-day American might be tempted to  shake his  head over the arrogance
of a George III,  enthroned in  such impressive state as  this. But again we
find  that  the  really  powerful monarchs  all  lived  somewhere  else,  in
buildings  long since  vanished--  at Greenwich  or Nonesuch, Kenilworth  or
Whitehall.  The  builder  of  Buckingham  Palace was George IV, whose  court
architect, John Nash, was responsible for what was described at the  time as
its "general feebleness and triviality of taste." But George IV himself, who
lived at Carlton  House or Brighton, never  saw the finished  work; nor  did
William IV, who ordered its completion. It was Queen Victoria who first took
up residence there in 1837, being married from  the new  palace in 1840. But
her first  enthusiasm  for Buckingham Palace was relatively short-lived. Her
husband infinitely  preferred Windsor and her own later preference  was  for
Balmoral or Osborne.  The splendors of Buckingham Palace are therefore to be
associated,   if   we  are  to  be  accurate,  with  a  later  and  strictly
constitutional monarchy. It  dates  from a  period when power was vested  in
Parliament.
     It  is  natural, therefore, to  ask at this point whether the Palace of
Westminster, where  the House of Commons  meets, is itself a true expression
of parliamentary rule. It represents beyond question a magnificent  piece of
planning, aptly designed for debate and yet provided  with  ample space  for
everything  else--  for  committee   meetings,  for  65   quiet  study,  for
refreshment, and  (on its terrace) for  tea. It  has everything a legislator
could possibly desire, all incorporated in a building of immense dignity and
comfort. It should date-- but this we now hardly dare assume-- from a period
when parliamentary rule was at its  height. But once  again the dates refuse
to  fit  into this pattern.  The  original House,  where Pitt  and Fox  were
matched in  oratory,  was accidentally destroyed by fire  in  1834. It would
appear to have been as famed for its inconvenience as for its lofty standard
of debate. The present structure was begun in 1840, partly occupied in 1852,
but  incomplete  when its architect  died  in  1860. It finally  assumed its
present appearance in about 1868.  Now, by what we can no  longer regard  as
coincidence, the decline of Parliament can be traced, without much  dispute,
to the Reform Act of 1867. It was in the  following year that all initiative
in  legislation passed  from Parliament  to be vested  in the  Cabinet.  The
prestige  attached  to  the  letters "M.P."  began  sharply to  decline  and
thenceforward the most  that could be  said is that "a role, though a humble
one, was left for private members." The great days were over.
     The same  could  not be said of the  various Ministries, which  were to
gain importance in proportion to Parliament's decline. Investigation may yet
serve to reveal  that the  India  Office reached its peak of efficiency when
accommodated  in the Westminster  Palace  Hotel. What  is  more significant,
however,  is  the recent development of the Colonial  Office. For  while the
British Empire  was mostly acquired at a period when the Colonial Office (in
so far as there was one) occupied  haphazard premises in  Downing  Street, a
new  phase of  colonial  policy  began when  the  department  moved 66  into
buildings  actually designed  for  the  purpose.  This was in  1875 and  the
structure  was well designed  as a  background for the disasters of the Boer
War. But the Colonial Office gained a new lease of life during World War II.
With its move  to  temporary and highly inconvenient premises in Great Smith
Street-- premises leased  from  the Church of England  and  intended  for an
entirely different purpose--  British colonial policy entered that phase  of
enlightened activity  which will end no doubt with the completion of the new
building  planned  on  the  site  of the  old  Westminster Hospital.  It  is
reassuring to know that work on this site has not even begun.
     But no other British example can now match in significance the story of
New  Delhi.  Nowhere else  have British  architects been given  the task  of
planning  so  great a capital city as the  seat of government  for so vast a
population. The intention to found  New  Delhi was announced at the Imperial
Durbar of 1911, King George  V being at that  time  the Mogul's successor on
what had been the Peacock  Throne. Sir Edwin Lutyens then proceeded  to draw
up plans  for a British Versailles, splendid in conception, comprehensive in
detail, masterly in design, and overpowering in scale. But the stages of its
progress  toward completion correspond  with  so  many  steps  in  political
collapse.  The Government of India Act of  1909  had been the prelude to all
that  followed-- the  attempt on the Viceroy's life in 1912, the Declaration
of 1917, the Montagu-Chelmsford Report of  1918  and its  implementation  in
1920. Lord Irwin  actually moved  into  his new palace in 1929,  the year in
which the Indian Congress demanded independence, the year in which the Round
Table Conference opened, the 67 year before the Civil  Disobedience campaign
began. It would  be possible, though tedious, to trace the whole story  down
to  the day when the British finally withdrew, showing how each phase of the
retreat was  exactly paralleled  with the  completion of another triumph  in
civic  design.  What was  finally achieved was no more  and no  less  than a
mausoleum.
     The decline  of British  imperialism  actually began with  the  general
election  of  1906  and  the   victory  on  that  occasion  of  liberal  and
semi-socialist ideas.  It need surprise  no  one, therefore, to observe that
1906  is  the  date of completion  carved in imperishable granite  over  the
British War Office doors. The campaign of Waterloo might  have been directed
from poky offices around the Horse  Guards Parade. It was,  by contrast,  in
surroundings  of  dignity that were approved  the  plans for  attacking  the
Dardanelles.
     The elaborate layout  of the Pentagon at Arlington, Virginia,  provides
another significant lesson  for planners. It  was not  completed  until  the
later stages of World War  II and, of course, the architecture  of the great
victory  was not constructed here, but in  the crowded and untidy  Munitions
Building on Constitution Avenue.
     Even today, as the least observant visitor to  Washington  can see, the
most monumental  edifices  are found to house such derelict organizations as
the Departments of Commerce and Labor, while the more active agencies occupy
half-completed  quarters.  Indeed,  much  of  the  more  urgent business  of
government  goes forward in "temporary" structures erected during World  War
I, and  shrewdly preserved for  their  stimulating effect on administration.
Hard  by  the   Capitol,  the  visitor  will  also   observe   the  imposing
marble-and-glass 68  headquarters  of the Teamsters'  Union, completed not a
moment  too  soon  before the  heavy  hand  of  Congressional  investigation
descended on its occupants.
     It is by  no means certain  that an influential reader of this  chapter
could prolong the life of a  dying institution merely by depriving it of its
streamlined headquarters. What  he can do, however, with more confidence, is
to  prevent  any organization strangling itself at birth. Examples abound of
new institutions coming into  existence with a full establishment  of deputy
directors,  consultants and  executives;  all  these coming  together  in  a
building specially  designed  for their purpose.  And experience proves that
such an institution will die. It  is choked by its own perfection. It cannot
take root for  lack  of soil.  It  cannot  grow naturally  for it is already
grown. Fruitless by its very nature,  it cannot even  flower. When we see an
example  of  such  planning--  when we  are  confronted  for example  by the
building designed for the United Nations-- the experts among us shake  their
heads sadly, draw a sheet over the corpse,  and tiptoe quietly into the open
air. 69
        7. PERSONALITY SCREEN, OR THE COCKTAIL FORMULA
     ESSENTIAL TO the technique of modern life  is the Cocktail Party.  Upon
this institution hinges the  international, the learned,  and the industrial
congress. Without  at least one cocktail party these gatherings are known to
be  impossible. So far there  has been too  little scientific study of their
function  and  possible  use.  The time has come to give  this subject  some
careful thought. In planning a cocktail  party what, exactly,  do we hope to
achieve?
     This question can be  answered in  various ways,  and it  soon  becomes
evident that the same party can serve a variety of purposes. Let us take one
possible object  at random and see how it could  be attained more completely
and  quickly by the application of scientific method. Take, for example, the
problem of discovering the relative importance of  the people  there. We may
assume that their official status  and seniority  is already known. But what
of  their actual importance in  relation to the  work being done?  It  often
happens  that  the key  men  and  women are not  those  of  highest official
standing. That  these others are influential  will be apparent by the end of
the  conference.  How  much more useful  if  we could  have  assessed  their
importance 70 at  the beginning!  It is in this  assessment  that a cocktail
party, held on the second day of the congress, may give invaluable aid.
     For the purposes of the investigation it will be assumed that the space
in which the party is to be held  is all on one level and that there is only
one formal entrance.  It will be assumed, further, that the whole affair  is
to last two hours according to the invitation cards but two hours and twenty
minutes  in  actual  fact.  It will  be assumed,  finally, that  the  drinks
circulate freely throughout the area with which  we have to  deal; for a bar
in  visible operation  would  alter  the nature  of the problem. Given these
assumptions, how are  we to assess the real  as  opposed to the  theoretical
importance of the guests present?
     The first known fact upon which we can base our theory is the direction
of the  human  current.  We  know  that  the  guests on arrival  will  drift
automatically toward the left side of the reception floor. This leftward set
of  the tide has an interesting and partly biological explanation. The heart
is (or to be exact, appears to be) on the left side of the body. In the more
primitive form of warfare  some form  of shield is therefore used to protect
the  left  side, leaving the offensive weapon to be  held in the right hand.
The normal offensive weapon was the sword, worn in a scabbard  or sheath. If
the sword was to be wielded in the right hand, the scabbard would have to be
worn  on  the  left  side.  With  a  scabbard  worn  on  the left, it became
physically impossible  to mount a horse on the off  side unless intending to
face the tail-- which  was not the normal practice. But if you mount on  the
near side, you will want to have your horse on the left of the road, so that
you are clear of the 71 traffic while mounting. It therefore becomes natural
and  proper to keep to  the  left, the contrary practice (as adopted in some
backward  countries)  being  totally opposed  to all  the deepest historical
instincts. Free of arbitrary  traffic rules the normal human being swings to
the left.
     The second known fact is that people prefer the side of the room to the
middle. This is obvious from the way a restaurant fills up. The tables along
the left wall  are  occupied first, then those  at the far end,  then  those
along the right wall, and finally (and with reluctance) those in the middle.
Such  is  the human revulsion  to  the central  space that managements often
despair of filling it and so create what is termed a dance floor. It will be
realized that  this  behavior pattern  could  be  upset  by some  extraneous
factor, like a  view  of the waterfall from  the end windows.  If we exclude
cathedrals and glaciers, the restaurant will fill up on the lines indicated,
from  left to  right. Reluctance to occupy  the  central space  derives from
prehistoric instincts.  The  caveman  who entered  someone  else's cave  was
doubtful of his reception and wanted to be able to have his back to the wall
and yet with some  room to maneuver. In the  center of the cave he felt  too
vulnerable. He  therefore sidled  round the walls  of the cave, grunting and
fingering his club. Modern man  is seen to do much the same thing, muttering
to  himself and  fingering his  club tie.  The basic  trend of movement at a
cocktail party is the  same as  in a restaurant.  The tendency is toward the
sides of the space, but not actually reaching the wall.
     If  we  combine  these  two known  facts,  the leftward  drift and  the
tendency  to avoid  the  center, we have the biological explanation  of  the
phenomenon we have  all observed 72 in practice: that is the clockwise  flow
of the human movement. There may  be local eddies and  swirls--  women  will
swerve to avoid people they detest, or rush crying "Darling!" toward  people
they  detest even  more-- but  the general set of  the tide runs  inexorably
round the room. People  who matter, people who are literally "in the  swim,"
keep to the channel where the tide runs strongly. They move with the general
movement and at very much the average speed. Those who appear to be glued to
the  walls, usually  deep in conversation with people they meet every  week,
are  nobodies. Those who  jam themselves in the corners of the  room are the
timid and feeble.  Those  who  drift  into the center are  the eccentric and
merely silly.
     What we have next to study is the  time at  which people arrive. Now we
can  safely assume that  the people who matter will arrive  at the time they
consider favorable. They will not  be among those who have overestimated the
length of their journey and so arrive ten minutes before the party is due to
begin. They will not  be among those whose watches have stopped and who rush
in, panting, when the party  is  nearly  over. No,  the  people we  want  to
identify will  choose their moment. What moment will it be? It will  clearly
be a time  fixed by  two major considerations. They will not want to make an
entrance before  there are sufficient people there to observe their arrival.
But neither will they want  to arrive after other important people have gone
on (as they  always do) to another party. Their arrival will therefore be at
least half an hour after the party begins and at least an hour  before it is
due to end. That gives us a bracket, suggesting the formula that the optimum
arrival time will be exactly three-quarters  of an hour after the time given
on 73 the invitation card: 7.15, for  example, if  the party  is supposed to
start  at  6.30.  The  temptation  at this point  is  to conclude  that  the
discovery of the optimum arrival time is the  solution to the whole problem.
Some students  might  say, "Never mind what happens afterwards. Observe  the
door  with a  stop watch  and  you  have the  answer." The more  experienced
investigator will treat that suggestion with gentle derision. For  who is to
know that the person arriving at 7.15 precisely was aiming  to do just that?
Some may  arrive  at that  time because  they meant to be there at 6.30  but
could not  find the place. Others may arrive at that  hour thinking that the
time is  later  than it is. A  few might turn up  then  without  even  being
invited-- guests expected  somewhere else  and on another  day. So, although
safely concluding that  the people who matter should arrive between 7.10 and
7.20, we would be entirely  wrong  to regard  as important all who appear at
about that time.
     It is at this  stage  in the  research project that we need to test and
complete  our theory  by experimental  means. Fully to understand the social
current, we should  resort to the  technique used in a hydraulic laboratory.
In such an establishment the scientist who wants to ascertain how water will
flow round a bridge pier of a certain shape will  add cochineal to the water
which he sets  flowing over a  sheet of  glass. On the  glass  he places his
model  pier. Then from above he photographs  the  pattern made  by the color
streaks in the water. What we should like to do would  be to mark the people
of  known  importance at  a  cocktail party-- stain them,  as it  were, with
cochineal-- and photograph their progress from a gallery. It may be supposed
that there are difficulties about pursuing an investigation  on these lines.
74 Luckily, however, information came to hand about a certain British Colony
where the "staining" of some specimens had already been done.
     What had happened  was that  a former Governor, perhaps a  century ago,
tried  to persuade  the respectable male  population to wear  black  evening
dress instead of white. His persuasion  and example failed completely so far
as the merchants, bankers  and lawyers were concerned but he was necessarily
obeyed by the  civil servants, who had no option in the  matter. The  result
was  that  a  tradition  grew  up and  has been observed  to this day.  High
government  officers wear black and  everyone else wears white.  Now, as the
officials are  still important  in this particular society, it  was easy for
investigators to follow  their movement  from a gallery.  It  was  possible,
moreover,  to  photograph  their  movement  pattern  on different occasions,
confirming  the  theories so  far described  and  leading  us  to  the final
discovery which we are  now in a position to disclose. Careful  observations
proved, beyond a shadow of  doubt, that the black coats arrived at some time
between 7.10 and  7.20; that they circled left and  so  proceeded around the
floor; that they avoided the  corners and the  walls; and that  they shunned
the middle. So far  their behavior closely  conformed to  our theory. But we
now  noted a further and unexpected phenomenon. Having  reached a point near
the far  right corner of the  room-- which they did in half  an hour--  they
lingered in the same area for ten minutes or more. They then tended to leave
rather abruptly. It was only after long and careful study of the films taken
that we realized what this behavior meant. The pause, we finally  concluded,
was  to  allow the  other important  people  to 75  catch  up, those who had
arrived at 7.10  waiting for  those who  had  arrived at  7.20.  The  actual
foregathering of  the important people did not take long.  They  each merely
wanted  to be seen by the others, as proof that  they were there. This done,
the withdrawal began and was, in every instance, complete by 8.15.
     What we learned by  observation in this  one society is now believed to
be applicable  to any other;  and the formula is easy to  apply. To find the
people  who  really  matter,  divide  the whole floor  area (mentally)  into
squares. Letter these from  left to right, as you enter,  as  A, B, C, D, E,
and F. Number the squares from the entrance  to  the far  end as 1 to 8. The
hour at which the party begins should be termed  H. The moment when the last
guest  leaves  will be approximately two hours and twenty minutes  after the
first people arrive. We shall  call  this H  + 140.  To  find the people who
really matter is now perfectly simple. They are the people grouped in square
E/7 between H + 75  and H + 90. The most important person of all  will be in
the very center of the group.
     Students will  realize that the validity of this rule  must depend upon
its not being generally known. The contents of this chapter should therefore
be treated as confidential and kept strictly under lock and key. Students of
social science must keep this information to  themselves  and members of the
general public are not on any account to read it. 76
     77
        8. INJELITITIS, OR PALSIED PARALYSIS
     WE  FIND everywhere a type of organization (administrative, commercial,
or academic) in which the higher officials are plodding and dull, those less
senior are active  only in  intrigue against each other, and  the junior men
are frustrated  or  frivolous. Little is being  attempted. Nothing is  being
achieved. And in contemplating this sorry picture, we conclude that those in
control have done their best, struggled against adversity,  and have finally
admitted defeat. It now appears  from the  results of recent  investigation,
that no such  failure need be assumed. In a  high percentage of the moribund
institutions so far examined the final  state of coma is something gained of
set  purpose and after prolonged effort. It is the result, admittedly,  of a
disease, but of a disease that is largely self-induced. From the first signs
of the  condition, the  progress of  the  disease  has been  encouraged, the
causes aggravated,  and the symptoms welcomed. It is the  disease of induced
inferiority, called  Injelititis. It  is a commoner  ailment  than  is often
supposed, and the diagnosis is far easier than the cure.
     Our study of  this organizational paralysis begins,  logically,  with a
description of  the  course of the disease from  the 78 first  signs  to the
final coma. The second stage of our inquiry concerns symptoms and diagnosis.
The third  stage  should properly include some reference  to treatment,  but
little  is  known  about  this. Nor is much  likely to be discovered in  the
immediate future,  for the tradition of British medical research is entirely
opposed to any  emphasis  on this  part  of  the  subject.  British  medical
specialists are usually quite content to trace the symptoms  and  define the
cause.  It is the French, by contrast, who begin by describing the treatment
and discuss the diagnosis later, if at all. We feel bound to adhere  in this
to  the  British  method,  which  may  not  help  the patient but  which  is
unquestionably  more scientific.  To  travel  hopefully  is  better than  to
arrive.
     The  first  sign  of  danger is  represented  by the appearance in  the
organization's hierarchy of an  individual who combines  in  himself a  high
concentration of incompetence and jealousy. Neither quality  is  significant
in  itself and most people have a certain proportion of each. But when these
two qualities reach a certain concentration--  represented at present by the
formula  I3J5--  there is a chemical reaction. The two
elements fuse, producing a new substance  that we have termed "injelitance."
The  presence of  this substance can be safely  inferred from the actions of
any  individual  who, having failed  to make anything of his own department,
tries constantly to interfere with other departments and gain control of the
central administration.  The specialist who observes this particular mixture
of failure and ambition will  at once shake his head and murmur, "Primary or
idiopathic  injelitance."  The   symptoms,  as  we   shall  see,  are  quite
unmistakable. 79
     The  next or secondary stage in the progress of the  disease is reached
when the infected  individual  gains  complete  or partial  control  of  the
central organization. In many  instances  this stage is reached  without any
period of  primary infection, the  individual  having actually  entered  the
organization at that level. The injelitant individual is easily recognizable
at  this  stage from  the persistence with  which  he struggles to eject all
those abler  than himself, as also from his resistance to the appointment or
promotion of 80 anyone who might prove abler in course of time. He  dare not
say, "Mr. Asterisk is too able," so he says, "Asterisk? Clever perhaps-- but
is he sound? I incline to prefer Mr. Cypher." He dare not say, "Mr. Asterisk
makes me  feel  small," so he says, "Mr. Cypher  appears to  me  to have the
better judgment."  Judgment is an interesting  word that  signifies in  this
context the opposite of intelligence; it means, in fact, doing what was done
last time. So Mr. Cypher  is promoted  and Mr.  Asterisk goes elsewhere. The
central  administration gradually  fills up with  people  stupider  than the
chairman,  director,  or  manager.  If  the  head  of  the  organization  is
second-rate, he will see to  it that his immediate staff are all third-rate;
and  they will, in turn,  see to it that their subordinates are fourth-rate.
There will soon be an actual competition  in stupidity, people pretending to
be even more brainless than they are.
     The next or tertiary stage in the onset of this disease is reached when
there is no spark of intelligence left in the whole organization from top to
bottom. This is the state of  coma we described in our first paragraph. When
that stage has  been reached the institution is, for all practical purposes,
dead. It may remain in a coma for twenty years. It may quietly disintegrate.
It may even, finally, recover. Cases of recovery are rare. It may be thought
odd that recovery without treatment should be possible. The process is quite
natural,  nevertheless, and  closely resembles the process  by which various
living organisms develop a resistance to poisons that are at first encounter
fatal.  It  is  as  if  the whole  institution had  been  sprayed with a DDT
solution guaranteed to eliminate all ability found in its way.  For a period
of years this practice achieves the desired  result. 81 Eventually, however,
individuals develop  an immunity. They conceal their ability under a mask of
imbecile good humor. The result is that the operatives  assigned to the task
of ability-elimination fail (through  stupidity)  to recognize  ability when
they see it. An individual of merit penetrates the outer defenses and begins
to make  his  way toward the  top.  He  wanders on, babbling about  golf and
giggling feebly,  losing  documents and  forgetting names,  and looking just
like  everyone else. Only  when he  has reached high  rank does  he suddenly
throw off the mask and appear like the demon king among a crowd of pantomime
fairies.  With  shrill screams of  dismay the  high executives  find ability
right there  in the midst  of them. It is  too late by  then  to do anything
about  it. The  damage has  been done,  the disease is in retreat,  and full
recovery is possible over the next ten years. But these instances of natural
cure are extremely  rare. In  the more usual  course  of events, the disease
passes  through  the  recognized  stages and  becomes,  as  it  would  seem,
incurable.
     We  have seen what the disease  is.  It  now  remains to  show by  what
symptoms its presence can be detected. It is one thing to detail the  spread
of  the  infection in an  imaginary  case, classified  from the start. It is
quite a different thing to enter a factory, barracks, office, or college and
recognize the symptoms at  a glance. We all  know how an estate  agent  will
wander  round  a  vacant house when acting  for the  purchaser. It is only a
question of  time before he throws open a  cupboard or kicks a baseboard and
exclaims, "Dry rot!"  (acting for  the vendor, he would lose  the key