- , . , . , ! . . . Semper Fi, , Semper Fi, . - ... . , . . "" . , , . . , , , . , . , . . : , , "-" ("c !"), , , , , , . . ( ) - . . . ( ) . , , , : , , , - " " . . , , , , , . , , , ... , , , . . , .  Gunnery Sergeant - - . (Homer Pyle) - - (150 1964 1969 .) . , -. (John Wayne) - , 150 . 1950-69 . 100- -- , , . Stetson - . Joker - (.). Smokey the Bear - , . (Jack Webb) - , 1957 . "", " ". -. Ribbon Creek Massacre - 9 1956 . - - " " . . (John Joseph Pershing) - . 80- XIX -. 1906 . . . 1919 . - . Gung-Ho (.) - . . , "", " ", " ". (Charles Whitman) - -. 1 1966 . 27- ( 13 , 30). . (Lee Harvey Oswald) - . 22 1963 . . , , . , . Semper Fidelis (.) - " !". . 1883 . Section Eight - , .. , . - , . Viet Nam Cong San - " ". . , . - . ", ". - . Gooks - , , "", . , "". Snuffy - . , . (Walter Cronkite) - , . 1961-1981 . - "-- ". Top - (.) - , - -. . "Mighty Mite", M422-A-1. , . , . Purple Heart - , . , . , . (Dink) - , (.). Mattel - Mattel, Inc., ( , ""). -16 , , . "If it's Mattel, it's swell" - . Things Go Better with Coke - "-", 60- ( Moodie Blues). ", " "Puff the Magic Dragon". (Arlo Guthrie) - , , . " " ("Alice's Restaurant") - , . Jungle bunny - . Bouncing Betty - , , , . C - , . Dear John letter - , , , , .